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Built to Sell
by John Warrillow
Published on 2011-04-28 by Penguin

According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specialising in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

This Book was ranked at 10 by Google Books

Book ID of Built to Sell is 4rAYQfHk_0AC, Book which was written byJohn Warrillowhave ETAG "kWJEH4S40RM"

Book which was published by Penguin since 2011-04-28 have ISBNs, ISBN 13 Code is 9781101514115 and ISBN 10 Code is 1101514116

Book which have 176 Pages

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